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Shibumi Spa


SITE LINK: Shibumi Spa

Perception is Reality. Setting the right mood is critical for a spa’s success. When Soli Davis joined forces with Eastern Athletic to create a sanctuary in the lower level of their Tribeca health club, she called on Motherhaus to establish the tone. We created a brand image and web site that communicates the special vibe of this downtown oasis.

Shibumi SpaVisit the Site
SITE LINK: Shibumi Spa


Shibumi Spa

Story by Kevin King :: Creative Director :: Motherhaus
Role: Concept, Creative Direction, Art Direction, Design, Development, Site Maintenance
Date: June 2010

“Shimbumi” refer to a particular aesthetic of simple, subtle, and unobtrusive beauty. The kanji serves as a mark and reminder throughout the site.

The design of the site is minimal and reflects the calming mood of the space. Since site upkeep would eventually be turned over to the client, we used WordPress as the platform, allowing for easy client updates.

The site incorporates custom photography by Luciana Pampalone which beautifully captures the spirit of the Shibumi experience.

This entry was posted on Friday, June 4th, 2010 at 18:14. It is filed under 2010, Featured, Personal Services, S - T and tagged with , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.

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