BBC World

Story by Kevin King :: Creative Director :: Motherhaus
Role: Concept, Creative Direction, Art Direction
Date: April 2007

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Some US cable providers weren’t offering their customers BBC World. This campaign was a drive for customers to ask for the channel.

The banner campaign featured a spinning globe that you could spin. Then when you moused over a country, it would highlight. The country would pull away on click, linking to a corresponding story on BBC World on the microsite with a response mechanism.