Rembrandt

Rembrandt :: Repositioning/Online TV :: 2006

White Teeth are in Fashion. The mission here was to reposition Rembrandt whitening toothpaste as an essential fashion accessory.


Rembrandt
Fun Fact:
In Amsterdam (and maybe throughout Europe), dentists are offering two levels of whitening: standard and American, the latter being what many view as the crazy level of brightness popular in the United States.

Rembrandt

Story by Kevin King :: Creative Director :: Motherhaus
Role: Creative Direction, Art Direction, Interface Design
Date: November 2006


By positioning Rembrandt with video channels featuring Fashion News, Interviews, and Womens’ Health content, Rembrandt breaks out of a drug store mindset.


Pictures & Conversations

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